We all know that typography represents something with fonts. Working with MS office is always fun because we used to scroll down to change the font a hundred times! But, how far or how deep do we know that? Not much, as it’s not everyone’s cup of tea! Nobody needs to be an expert in it; unless that’s their job!
So, let’s know what exactly is typography, the part that is taking the centre stage now.
What is typography, exactly?
It is an art; a technique of representing and arranging words, using the best styles. It’s not only about selecting a font size, it’s more than that. Typography includes everything about fonts and their design; like the font size, the line length, the spacing between two letters and much more.
Why is it so important in today’s world?
Well, this might be your next question and we have an answer for you. Read on.
With the advancement in technology, we see that font and designing is everywhere. Your phone apps, your blogs, internet articles, coffee mug, your books, billboard, and much more! The arrangement of characters plays a vital role in conveying the message.
Certain letters and words, when stylised in one order represents boldness, or represent a sober mood, or they might represent the fun-loving attitude of the user, or the simple message conveyer attitude. So, choosing the type, according to the situation and according to the message conveyed is very important; hence typography is too important in today’s world, where there is more of media communication than the personal one.